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Our North Star

Bringing members together. Making our banks better.

Our Brand Narrative

Navigating today’s challenges in our industry can be difficult. We are surrounded by change. Change in consumer habits, change in the competitive and regulatory environment, change in technology and trends. Today, banks and bankers need to be more ready and nimble than ever.

Since 1891, California Bankers Association has been here to take on those challenges and help our banks prosper.

Standing up for our interests in Sacramento and Washington, DC. Sitting at the table with each other to learn, engage the day’s toughest issues, and exchange ideas. Preparing the executives of today and tomorrow. These are the things that can only be tackled when all of us do our part and come together for a common purpose.

Whatever the size or how we go to business, together as California Bankers Association we are uniquely equipped to empower our institutions and move this industry forward. That’s a responsibility we take seriously.

The Story of Our Brand