What if Employee Engagement Actually Mattered?
Does engagement matter? Absolutely. So, what do we need to do about it?

Employee engagement is a huge issue. Recent studies report that about 70% of employees are disengaged or even actively disengaged. And that’s a problem – a big one.

Disengagement correlates with absenteeism, lower productivity, higher turnover, employee theft, safety issues, reduced quality, and (no surprise) lower profitability. Some estimates put the total cost of disengagement to American business at $500 billion a year. Yet, for all the talk about engagement and all the costs of disengagement, the overall engagement numbers have remained almost unchanged for well over a decade.

Covered Topics

  • Costs of disengagement
  • Business math: CX<EX
  • Common myths and misunderstandings about what engagement is and isn’t
  • Two questions you need to be asking about employee retention
  • The link between culture and engagement
  • Practical strategies for building engagement


Managers, Supervisors, Human Resources professionals.


Broc Edwards helps leaders, teams, and organizations get better at the soft human stuff that drives hard business results: leadership, culture, strategy, innovation, communication, selection, and learning and development. As a consultant, coach, and training facilitator he has worked with individuals, teams, and leaders in manufacturing, mining, banking, retail, not-for-profit, and government organizations in North America, Europe, and Australia.

Prior to forming the two consultancies HRD Solutions and The Human Factor, Broc was SVP, Director of Learning & Leadership for a community bank. Additionally, he is a semi-active blogger and speaker on business, HR, and learning and development topics and has published the book What Thinks You? A Fool’s Eye View of Human Resources.When not working, traveling, or trying to keep up with his wife and kids, he can be found mountain biking and running the desert trails near his home in Northern Nevada. 

Credit Information

Institute of Certified Bankers: Visit http://www.icbmembers.org/login.aspx for instructions regarding self-reporting. Estimated credits: 1.25 CE Credits


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