Trust-Based Selling: Becoming a Resource Manager
The old sales playbook no longer plays and a new approach is needed to meet increasing customer demands. This program outlines what it takes to become a Resource Manager with several practical take aways to help you launch this process immediately.

Consultative Selling is dead. Solution Selling is in the rear view mirror. The old playbook no longer plays.

In this uber competitive environment, the client and prospect are more demanding than ever before. That requires a new approach…Trust-Based Selling. In fact, the Harvard Business Review reports that 57percent of potential buyers have researched options, evaluated the seller and the company BEFORE an initial conversation.


  • The 5C’s of Trust-Based Selling and how to interweave them into your daily activities
  • What Trusted Advisor means and what to do about it
  • Three books that have forever changed the way we sell
  • The 3 Before 8 concept to help solidify mind share
  • The 75 Approach to help
  • A 3-1-6-3-1 commercial onboarding approach that is helping to maximize the new client experience
  • A 3By system to activate new referral sources

Why Participate?

Today RM must mean much more than Relationship Manager. This fast-paced program outlines what it takes to become a Resource Manager and provide several practical take aways to help you launch this process immediately.


Bankers that have bank to business responsibilities, including outside selling and client management. This includes senior executives, commercial and business bankers, wealth management and mortgage professionals and branch managers.


Jack Hubbard – widely known as the “Professor of Prospecting,” Jack has shared his passion for what it takes to build trust-based sales initiatives for four decades to more than 66,000 bankers nationwide. Hubbard is one of America’s most sought after facilitators. His expertise and out-of-the-box thinking put him in great demand when the subject matter is sales and sales management in business and commercial banking. St. Meyer & Hubbard’s Business Banking Network group on LinkedIn is one of the most practical and fastest growing in the industry.

Credit Information

Institute of Certified Bankers: Visit http://www.icbmembers.org/login.aspx for instructions regarding self-reporting. Estimated credits: 2 hours/session


Live Webinar:

Member price: $275.00 | Non member price $550.00

On-Demand Webinar

Member price: $295.00 | Non member price $560.00


Online: Visit the CBA Webinar Catalog

Mail: Click here and mail completed form with check payable to ConferenceEdge to: (Mail at least 10 days prior to event)

1516 Xavier St., Ste 500, Denver, CO 80204

Phone: Call ConferenceEdge at (877) 988-7526 (credit card payments only)

Please Note:

  • Preferred Payment Method: Online
  • Please register online or by phone when paying with a credit card
  • Payment Must Accompany Registration – Invoices are Not Provided

Register online up to day of event. Earlier registration allows time to check your computer for an optimal experience.