Strategic Loan Pricing

Having a strategic approach to loan pricing is more important than ever. This webinar addresses a number of issues that influence pricing today, including coming to grips with risk-based pricing, lining asset/liability tools to structure and price and more. 

With intense competition to capture loans, now more than ever, it is important to have a strategic approach to loan pricing. This includes adequately covering your bank’s costs and meeting profit objectives. It also includes differentiating loan interest rates to reflect relative risk, plus knowing that you CAN win the borrower’s business on a basis other than the lowest price.

This session will cover two “big issues” that influence pricing, then three smaller issues. Along the way, we will demonstrate how to measure loan profitability and calculate the required rate on a loan, with time to discuss various models being used. We’ll discuss getting premiums for taking risk and for adding value to the customer relationship, and ways to compete with a lower rate for volume or when you are able to mitigate risk better than your competitor can.


The two “big issues” are:

  • Coming to grips with risk-based pricing
    • Using odd-decimal pricing
    • Differentiating on all risk metrics
    • Recognizing economies of scale on larger loans
    • Comparing relative loan pricing within your portfolio
    • Watching out for loans that are typically under-priced
  • Linking asset/liability tools to structure and price
    • Setting fixed rates on average life, not full maturity
    • Creative ways to use funding sources to support loans
    • Avoiding prime spreads for rates fixed over one year
    • Recognizing proper indexes and spreads for setting fixed rates

Three smaller issues are:

  • Consistently giving your customer pricing options,
  • Considering proportional pricing for floating rates, and
  • Using performance pricing tied to the customer’s financial performance and/or loan covenants.


Small business lenders, commercial lenders, community bankers, private bankers and others involved in the lending process.


Richard Hamm has been training bankers for over 20 years, including creating and teaching courses for the ABA and the RMA, plus regional banking schools, numerous state banking and community banking associations, and individual banks.  While specializing in all phases of lending and credit, he also covers “top of the bank” issues and provides director training.

Credit Information

Institute of Certified Bankers: Visit http://www.icbmembers.org/login.aspx for instructions regarding self-reporting. Estimated credits: 2.5 hours/session CLBB.


Live Webinar:

Member price: $265.00 | Non member price $530.00

On-Demand Webinar

Member price: $280.00 | Non member price $560.00


Online: Visit the CBA Webinar Catalog

Mail: Click here and mail completed form with check payable to ConferenceEdge to: (Mail at least 10 days prior to event)

1516 Xavier St., Ste 500, Denver, CO 80204

Phone: Call ConferenceEdge at (877) 988-7526 (credit card payments only)

Please Note:

  • Preferred Payment Method: Online
  • Please register online or by phone when paying with a credit card
  • Payment Must Accompany Registration – Invoices are Not Provided

Register online up to day of event. Earlier registration allows time to check your computer for an optimal experience.