Making The Transition – Consumer Lender To Commercial Lender

Although similar in many ways, commercial lending does differ from consumer lending.

This webinar is designed for those thinking of making the transition from one to the other. During the program participants will learn key aspects of both types of lending and provide them with an insight into what the transition is like.


  • How to Successfully Make the Transition
  • Obstacles One May Encounter
  • Similarities and Differences
  • Sales Skills For Success
  • Do’s And Don’ts
  • Commercial Lending – The Basics – Do the Math
  • The Role Technology Plays in Commercial Lending


This program is designed for financial institution personnel, generally officers or management candidates, who are thinking about becoming commercial lenders.


John Baptista, Jr. combines over three decades of experience in the financial industry and business world, with specialties in management, and customer service. He links his experience with that of being a seasoned veteran as a consultant and presenter of a variety of programs. With a lifetime of customer relations and “real world” experiences, he brings a unique learning dimension to each of his programs. He is an alumnus of the University Of Southern California and the University of San Diego.

Credit Information

Institute of Certified Bankers: Visit http://www.icbmembers.org/login.aspx for instructions regarding self-reporting. Estimated credits: 2.5 CE Credits.


Either Live or 6-Month On-Demand Webinar: $255

Both Live and 6-Month On-Demand Webinar: $355


Online: Click here.

Phone: Call Total Training Solutions at (800) 831-0678

Register online up to day of event. Earlier registration allows time to check your computer for an optimal experience.