Introduction to Bank Marketing
Understanding your market, consumer motivation and buying behavior is crucial to your success. This webinar reviews marketing concepts and practical applications in the real world of marketing bank products and services.

New to marketing or not a trained marketing professional but still responsible for selling your bank, its products, your department and yourself? Where do you start? The vital area of marketing can be very challenging. Understanding your market, consumer motivation and buying behavior is crucial in today’s environment and to the effective development and promotion of new products and services. Setting yourself apart from the competition in a world where new players enter the market daily is essential to your success and even survival.

This webinar provides a thorough review of marketing concepts, as well as practical applications in the real world of marketing bank products and services. Upon completion, you will have a good feel for the target market, the four P’s of marketing, the industry life-cycle and market structure and how they apply to marketing yourself and your bank. Additionally, we will discuss the use of social media and other new marketing tools available. Case studies will be used to illustrate the marketing models.


Gain an understanding of marketing your bank, your department and yourself in today’s competitive economy

  • Learn about the:
    • Marketing concept
    • Target market
    • Four P’s of marketing (product, place, life, promotion)
    • Industry life-cycle
    • Market structure
  • Apply the marketing models through case studies


Commercial lenders, consumer lenders, relationship managers, private bankers, branch managers, assistant branch managers, customer contact personnel, business development


David L. Osburn, CPA, CCRA, NACM, is the founder of Osburn & Associates, LLC, a business training and contract CFO firm that provides seminars, webinars and speeches for bankers, CPAs, attorneys, credit managers and business owners on banking/finance/credit, negotiation skills, marketing and management issues. His extensive professional background includes 14 years as a business trainer/contract CFO and 16 years as a commercial lender. His banking credentials include loan underwriting, work-out, management and business development. Mr. Osburn has been an adjunct college professor (MBA and undergraduate courses) for 29 years.

Credit Information

Institute of Certified Bankers: Visit http://www.icbmembers.org/login.aspx for instructions regarding self-reporting. Estimated credits: 2 hours/session


Live Webinar:

Member price: $275.00 | Non member price $550.00

On-Demand Webinar

Member price: $295.00 | Non member price $560.00


Online: Visit the CBA Webinar Catalog

Mail: Click here and mail completed form with check payable to ConferenceEdge to: (Mail at least 10 days prior to event)

1516 Xavier St., Ste 500, Denver, CO 80204

Phone: Call ConferenceEdge at (877) 988-7526 (credit card payments only)

Please Note:

  • Preferred Payment Method: Online
  • Please register online or by phone when paying with a credit card
  • Payment Must Accompany Registration – Invoices are Not Provided

Register online up to day of event. Earlier registration allows time to check your computer for an optimal experience.