How to Leverage Your Community Relations Initiatives

Oh no – not another yearbook ad! With marketing budgets continuing to get squeezed it is more important than ever to have a well thought out community relations plan.

This session will provide an overview of effective techniques and strategies on how to build a proactive community relations plan that will ensure that you’re getting the biggest bang for your community relations buck while building your brand and increasing your exposure in the market place.


  • Building a comprehensive community relations plan
  • Engaging your employees and customers
  • Increasing your PR exposure
  • How to incorporate social media into your community relations initiatives
  • Case study review


Marketing Directors, Community Relations Managers and Specialists, Public Relations Managers or anyone involved in the overall marketing efforts of their institution.


Debra Bish is a Senior Bank Marketing Professional with 15 years of experience in numerous marketing disciplines. Specific areas of involvement include strategic analysis and planning, corporate communications, merger-acquisition integration, advertising and direct mail campaign development, promotional and sales campaign development and event management.

Credit Information

Institute of Certified Bankers: Visit http://www.icbmembers.org/login.aspx for instructions regarding self-reporting. Estimated credits: 2.5 CE Credits.


Either Live or 6-Month On-Demand Webinar: $255

Both Live and 6-Month On-Demand Webinar: $355


Online: Click here.

Phone: Call Total Training Solutions at (800) 831-0678

Register online up to day of event. Earlier registration allows time to check your computer for an optimal experience.