Developing a Mobile Banking Strategy for Community Banks
In spite of growing demand, there are banks that have yet to invest in this technology, and many have done little beyond offering a basic product. This session provides the information and techniques to select, implement, promote and manage a broad mobile banking delivery channel.
Mobile banking has quickly become an expected service offering for bank customers. Consumer’s desire to do more on the mobile device, combined with extensive advertising at a national level, have driven awareness and rapid adoption. Business applications are becoming more prevalent, and these need additional treatment as well.
In spite of this, there are banks that have yet to invest in this technology. Many who have deployed mobile banking have done little beyond offering the basic product. What is needed? A strategy. One that encompasses five pillars:
Key takeaways include:
- Insight on new delivery channels
- Managing the changing mobile interface expectations
- Insight into appropriate control structures
- Ideas for managing and mitigating risk across both employee and customer channels
- Available delivery options
- Promotion to build loyal users
- Business banking opportunities
- Managing remote delivery channels
This session is designed for senior level management in the operations, retail and technology areas as well as risk managers, compliance officers and auditors.
Trent Fleming, a 30-year industry veteran, serves as a trusted adviser to financial institutions. He has worked with banks on matters as diverse as strategic planning, business continuity, employee education and operational efficiency. Fleming’s presentations on technology, management and strategy consistently get the highest marks from his audiences.
Institute of Certified Bankers: Visit http://www.icbmembers.org/login.aspx for instructions regarding self-reporting. Institute of Certified Bankers: Estimated 2 hours CRCM (self-reporting).
Member price: $265.00 | Non member price $530.00
Member price: $280.00 | Non member price $560.00
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1516 Xavier St., Ste 500, Denver, CO 80204
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