Competing with the Big Guys
Successful Strategies for Community Banks
Community banks have all the tools needed to compete on feature/function with the regional and national players. Participants will leave with ideas that will help them develop an overall strategy for the commercial marketplace.
The real battle in financial services today is competition for the profitable small business account. Community banks have all the tools needed to compete on feature/function with the regional and national players. What is often missing is packaging, promotion and sales training.
This session looks at recent trends, including “free” business checking and commercial cash management technology, and provides insight that will ensure that your bank has a plan to attract and retain business accounts. Participants will leave with ideas that will help them develop an overall strategy for the commercial marketplace.
- Overview of recent trends
- How to identify and capitalize on market opportunities
- Costs, efficiencies and pricing
- Packaging and promotion strategies in light of overall branding and marketing activities.
Senior officers, CFOs, marketing officers and pricing managers.
A thirty year industry veteran, Trent Fleming serves as a trusted adviser to financial institutions. He has worked with banks on matters as diverse as strategic planning, business continuity, employee education, and operational efficiency. Fleming’s presentations on technology, management, and strategy consistently get the highest marks from his audiences. He serves on the faculty of the Graduate School of Banking at the University of Wisconsin, and regularly contributes articles to industry publications. He also publishes the very popular banking newsletter “Trent’s Comments.”
Institute of Certified Bankers: Visit http://www.icbmembers.org/login.aspx for instructions regarding self-reporting. Estimated credits: 2.5 hours/session CFMP.
Member price: $265.00 | Non member price $530.00
Member price: $280.00 | Non member price $560.00
Online: Visit the CBA Webinar Catalog
Mail: Click here and mail completed form with check payable to ConferenceEdge to: (Mail at least 10 days prior to event)
1516 Xavier St., Ste 500, Denver, CO 80204
Phone: Call ConferenceEdge at (877) 988-7526 (credit card payments only)
- Preferred Payment Method: Online
- Please register online or by phone when paying with a credit card
- Payment Must Accompany Registration – Invoices are Not Provided
Register online up to day of event. Earlier registration allows time to check your computer for an optimal experience.