Marketing personnel aren't always experts with technical advertising requirements in various regulations.
Those responsible for regulatory compliance aren’t usually invited to the advertising creativity party; rather, they often become involved after the advertisement is published.
We’ll focus on complying with advertising requirements in the regulations below. We’ll also address how advertisements can cross the line between “luring” someone and not deceiving them (UDAAP). Included will be examples of what you can say, can’t say, when to say it, etc. Real life examples of advertising errors will also be shared. Additionally, we’ll focus on recognizing key compliance production elements and controls with respect to an advertisement from creation to publication. Learn how to keep rules straight with useful checklists and other compliance tools we’ll provide to make your job easier, whether you’re a compliance professional, an auditor, or an ad designer in a marketing department.
What You Will Learn
- FDIC signage and advertising rules
- The Fair Housing Act
- Deposit Insurance
- Truth in Lending
- Truth in Savings
- Sample Rate Sheet
- Non-Deposit Investments
- Lobby Disclosures
- Web Sites
- Note: Lotteries and sweepstakes won’t be covered.
Anyone who produces or reviews advertisements
David Dickinson’s career began with the FDIC as an examiner and he later became a Loan Officer for a 110-million dollar bank. In 1993, he established Banker’s Compliance Consulting. He has written numerous compliance articles for prestigious banking publications and has developed compliance seminars that Banker’s Compliance Consulting produces.
He is an expert in compliance regulations. He is a motivational speaker and innovative educator. His quick wit and sense of humor transforms the usually tiring topic of compliance into an enjoyable educational experience. David is on the faculty of the Center for Financial Training, the American Bankers Association National Compliance Schools and is a speaker at the ABA’s Regulatory Compliance Conference. David is also a speaker/trainer for hundreds of webinars. David is a Certified Regulatory Compliance Manager (CRCM).
Institute of Certified Bankers: Visit http://www.icbmembers.org/login.aspx for instructions regarding self-reporting. Estimated credits: 2.5 CE Credits
- Live Webinar which includes 7 Day On-Demand - $265
- Six Month On-Demand – $295
- Live plus Six Month On-Demand – $365
- CD-ROM (Includes Six Month On-Demand) – $325
- Premier (Includes all options) – $395
- Additional Locations – $0
Online: Click here.
Phone: Call Total Training Solutions at (800) 831-0678
Register online up to day of event. Earlier registration allows time to check your computer for an optimal experience.