With the arrival of April as Financial Literacy Month, the state’s attention will focus on the need for financial preparedness training in communities across California. 

Given the current economic climate, it’s more important than ever for California banks to help prepare our next generation of citizens for a sound financial future. The California Bankers Association has partnered with EverFi, the leading financial education provider, to help our member banks engage their communities with cutting-edge financial education programs. 

CBA has created a Financial Literacy Month resource page, which features links to many financial literacy resources from federal and state regulators and agencies. 

Your bank can get involved through EverFi’s financial literacy programs where you can:
• Enhance marketing efforts and generate positive media attention through events with students, parents and school leaders.
• Build your bank’s brand by private-labeling and delivering the platform throughout communities you select.
• Be as involved as desired. EverFi fully manages the logistics including school implementation and reporting. Banks can selectively choose their level of ongoing engagement.

To learn more about the importance of Financial Literacy Month and how EverFi is helping banks navigate financial education regulatory concerns, please access our video overview: http://vimeo.com/63417802.

For more information on how you can sponsor schools in your area, please contact Robert Chong at (646) 416-0244 or robert@everfi.com. For more information about the CBA strategic partner program, please contact Stephen Clark, SVP of strategic partnerships at (916) 438-4448 or sclark@calbankers.com.