Brooke Ybarra
SVP, Innovation & Strategy
American Bankers Association


Brooke Ybarra is the Senior Vice President, Innovation & Strategy for the American Bankers Association, where she leads the Office of Innovation. In this role, Brooke supports banks to define innovation strategies and helps shape the technology marketplace by identifying promising startups that complement the banking industry. She also works with policymakers to advocate for policies that allow for and promote responsible innovation in banking. Brooke has experience in financial services as a consultant with Accenture (formerly First Annapolis Consulting) focusing on electronic payments issues. Brooke received her MBA from the McDonough School of Business at Georgetown University and completed her undergraduate degree in chemical engineering from Stanford University.

Exploring AI in Banking