Rudy Medina serves as the Southern California market president for U.S. Bank, the fifth largest commercial bank in the United States. Medina will lead the market in companywide efforts and activities and will direct commercial banking in the greater Southern California area.

Medina has more than 35 years of banking and financial services experience in California and joins U.S. Bank from Bank of America, where he most recently served as chief operating officer, business banking division. Previous to this he held the role of market president and senior vice president, market executive, California Central Valley, directing all middle market banking and serving as the senior executive in the market.

Medina is an active and dedicated in the community and currently serves as board member, Pacific Coast Banking School and chairman emeritus of the Fresno Hispanic Chamber of Commerce. Previously Medina served as chairman, Business Advisory Committee, Craig School of Business at California State University Fresno and board member, California Bankers Association. Medina has also shared his time and expertise with Reading and Beyond and the Fresno Food Bank organizations.

Medina earned a bachelor’s degree in finance from University of the Pacific and is a previous winner of the Kermit O’Hansen Award of Excellence from the Pacific Coast Banking School. Medina and his wife, Susan reside in the Los Angeles metropolitan area.