Krista Snelling is the president and chief executive officer of Santa Cruz County Bank and a member of its Board of Directors. With over 25 years of experience, Snelling joined Santa Cruz County bank in March 2021 after serving as Chief Operating Officer and Chief Financial Officer of Five Star Bank. She is a graduate of the University of the Pacific with a Bachelor of Science degree with a double major in Mathematics and Economics. She also holds a Master of Arts degree in Economics from UC Davis.

She has a passion for education and mentorship. She is a frequent guest lecturer at the Eberhardt School of Business at the University of the Pacific and guest lecturer at University of California Santa Cruz for the Economics Department. She serves on the Board of Directors and Executive Committee of the California Bankers Association, Monterey Bay Economic Partnership, Santa Cruz County Bank and has served on the Executive Advisory Council of University of the Pacific’s Eberhardt School of Business since 2011. 

In 2022, she was selected as by Silicon Valley Business Journal as a Woman of Influence and was recognized as a CFO of the Year and as a “Woman Who Means Business” by the Sacramento Business Journal. She received the Nancy Hotchkiss Woman of Impact Award by Commercial Real Estate Women.