SACRAMENTO, CA — February 22, 2010 — The California Bankers Association (CBA), one of the largest state banking trade associations, and Harland Clarke, a leading provider of integrated payment solutions, marketing services and best-in-class security to financial institutions, today announced a new strategic endorsement partnership.

Harland Clarke, a company that has provided service to the banking industry for nearly a century, has developed a full portfolio of marketing and business intelligence solutions that will contribute to the profitability and success CBA’s member banks. Growing core deposits, improving efficiency and raising levels of customer satisfaction are just a few of the solutions that are available at Harland Clarke.

CBA’s Strategic Partners program recognizes the vendor with the highest quality products and services in a service category. To earn the endorsement, companies must meet stringent quality standards, fulfill industry needs, and satisfy certain other key criteria, such as the ability to meet the long-term needs of financial institutions, customer service, financial soundness, and management strength.

“Harland Clarke has a broad array of products and services that will greatly benefit our member banks,” said Rodney Brown, president and CEO of the CBA. “Though Harland Clarke is usually associated with check printing, CBA was very impressed by the versatility of their product line. I encourage members to evaluate their current marketing, card and check services and connect with Harland Clarke to determine their if product offerings can be utilized to better serve customers.”

“Tri Counties Bank has been working with Harland Clarke for more than 15 years – we value their partnership and their interest in helping us better understand and respond to the changing needs of our customers,” said Dan Bailey, executive vice president of retail banking for Tri Counties Bank.

CBA members will have access to several services available through the strategic partnership:

• Marketing Services; solutions to help identify and acquire new customers, building strong initial relationships, and gaining insight to profitably deepen these relationships over time.
• Check Printing Services; including personal and business check printing solutions.
• Card Services; from card design and manufacturing, to personalization, issuance and marketing.

About the California Bankers Association (CBA)
Established more than 119 years ago, the California Bankers Association (CBA) is one of the largest state banking trade associations in the country. CBA leads the way in developing relevant educational and legislative solutions to some of California’s more pressing financial and banking issues, including adult financial empowerment, identity theft, financial privacy, and financial elder abuse. CBA’s membership includes nearly 200 of California’s commercial, industrial and community banks and savings associations. For more information, visit www.calbankers.com.