Press release

California Bankers Association Joins ABA Foundation’s Safe Banking for Seniors Campaign

SACRAMENTO – The California Bankers Association (CBA) is joining the American Bankers Association Foundation’s Safe Banking for Seniors campaign. Through this campaign, the CBA will mobilize bankers across California to educate older Americans and their caregivers about elder financial abuse and how to prevent it.

“We’ve found that bankers are often the first line of defense against elder financial fraud from educating and advising customers to spotting the signs of abuse,” said Rodney Brown, CBA’s president and CEO. “We take our role seriously, and the more we can educate seniors and their caregivers, the better protected they can be.”

“We’re pleased that the California Bankers Association has pledged to join in the fight against elder financial abuse,” said Corey Carlisle, executive director, ABA Foundation. “We look forward to working closely with the association to educate seniors and their caregivers in California.”

Registered bankers will receive event materials, lesson plans, media outreach tools and best practices through the ABA Foundation. The lesson plans focus on the following four topics:  

  • Identifying and Avoiding Scams;
  • Protecting Your Assets by Preventing Identity Theft;
  • Choosing a Financial Caregiver; and
  • Acting as a Responsible Financial Caregiver.

Banks can register to participate in the initiative at aba.com/seniors

About the California Bankers Association (CBA)

Established 125 years ago, the California Bankers Association (CBA) is one of the largest state banking trade associations in the country. CBA leads the way in developing relevant legislative and educational solutions to some of California’s more pressing financial and banking issues, including financial empowerment, identity theft, financial privacy, and financial elder abuse. CBA’s membership includes the majority of California’s commercial, industrial and community banks and savings associations. For more information, visit www.calbankers.com.

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