WBA Launches Social Impact Awareness Campaign
The WBA, in partnership with the Federal Home Loan Bank of San Francisco, has officially launched its social impact awareness campaign designed to share with public the tremendous impact our member banks have in the communities they serve. The focal point of the campaign is the creation of a series of regionally focused videos designed to highlight these efforts and showcase the positive impact.
The first video, which focuses on the greater Sacramento region, was unveiled at the association’s annual conference last week. We have also created a collateral piece, that we invite you to share with your team members and other leaders in your community, which highlights many additional organizations and projects supported by our members. In order to make this campaign its most successful, we need you to join us and please share on social media examples of what your bank is doing to support your communities. When sharing on Twitter, please use #wemakeanimpact.