Small Business Borrowing
Description: Small Business Borrowing provides describes the characteristics of the small business market that make it an attractive source of potential business. This course explores the overall relationship between the borrowing cause, loan purpose, and repayment source to better understand the small business client credit needs. This course also explains the key steps to effectively communicate credit decisions to clients.
Audience: Bank personnel who are responsible for selling credit products to the small business customer and/or responsible for identifying sales opportunities and referring small business lending prospects to the appropriate bank contacts.
Learning Objectives: After completing this course, students will be able to:
Describe small business market characteristics
Identify borrowing causes, loan purposes, and repayment sources
Effectively communicate approvals, counteroffers, and declines