Post

Making the Shift to Digital Marketing
March 28 @ 11:00 am - 12:00 pm

Overview

The marketing landscape is shifting to digital at a rapid rate, meaning it is now more crucial than ever for financial institutions to be present on all platforms customers use to shop for products & and services. The average person now spends more time online than with TV and all other media combined. This WiBinar will bring together all the components of a successful digital strategy to illustrate how to determine ROI through key performance metrics and how to use those findings to improve future campaigns.

Learning Objectives:

Explore the different components of a successful digital marketing strategy, how to determine ROI through key performance metrics, and how to use those findings to improve future campaigns

Develop an easy to administer ROI approach

Walk away with the skills needed to present digital marketing efforts to the C-suite and gain their buy-in for current and future initiatives

 

Speakers

Jim Pannos
President
Pannos Marketing

Amanda Rowe
Senior Vice President
Pannos Marketing

 

WiBinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $249 $0
Affiliate Member $195 $0
Affiliate Nonmember $249 $0

Season Pass Members receive 4 individual logins to every WiBinar:

This WiBinar is ideal for:

Director of Marketing, Marketing Manager, Marketing Strategist, Marketing Data Analyst, Sales Officer
CPE Credits: 1 CPE Credit

Commands