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Credit Products for Small Businesses

Description: Credit Products for Small Businesses describes the differences between product features and the benefits of credit products and how to communicate them to drive home the advantages to the customer. This course explains how to match product needs to the customer borrowing cause, loan purpose, and business cycle clues to make the sale.

Audience: Bank personnel who are responsible for selling credit products to the small business customer and/or responsible for identifying sales opportunities and referring small business lending prospects to the appropriate bank contacts.

Learning Objectives: After completing this course, students will be able to:

  • Distinguish between product features and product benefits
  • Describe the features and benefits of:
    • lines of credit
    • term loan
    • business credit card
    • letters of credit
    • SBA-guaranteed loans
  • Match small business credit products to client needs

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