ABA Small Business Banker Certificate
The ABA Small Business Banker Certificate is primarily for branch managers and branch-based small business bankers who need the skills to build a relationship-centric sales approach, engage business customers to better understand their needs and appropriate solutions, handle objections, plan and execute the perfect sales call, and manage relationships post-sale. These bankers typically do not make credit decisions.
This curriculum provides small business bankers with a strategic approach to building trusted relationships with business customers as a means to retain and grow their book of business. It focuses on the process needed to identify sales prospects, offer value-added solutions, and close the deal.
Courses for the ABA Small Business Banker Certificate can be taken individually, or you can enroll in the full curriculum discount.
You must complete these courses:
Calling on Small Business Customers
Credit Products for Small Businesses
Deposit Products and Services for Small Businesses
Fundamentals of Small Business Banking
Introduction to Analyzing Financial Statements
Personal Tax Return Analysis
Relationship Selling to Small Business Customers
Retirement Products for Small Businesses
Servicing and Growing Small Business Relationships
Small Business Borrowing
The estimated time to complete these 11 courses is approximately 19 hours. Students have access to the curriculum for 1 year from date of purchase.
*ABA Principles of Banking may be substituted.