Topline Q3 2016

General information

Fielded nearly two dozen incoming media inquiries, focusing on a wide range of issues, but the greatest media interest focused on state legislation affecting the industry including mortgage debt forgiveness tax relief and successors in interest.

Media interviews were conducted with Bloomberg, the Los Angeles Times, San Francisco Chronicle, San Diego Business Journal, Sacramento Business Journal, American Banker, CBS 13, KQED among other publications and news outlets.

Released our ninth California banking report, authored by Beacon Economics, that examines important issues currently affecting California’s banks and the overall economy. 

Tweeted more than 80 times to more than 1,100 followers on CBA’s Twitter social media profile to engage online with policymakers, members, the media and endorsed partners. We continue to engage with more than 730 followers on the association’s LinkedIn profile.

Worked closely with the events and education teams to design marketing materials to promote CBA events, conferences and seminars. Brochures and other collateral material were created for the Risk, Cybersecurity and Technology Conference, Directors Certification Update, Regulatory Compliance Conference, Chief Credit Officers Symposium and the Joint Washington, D.C. Visit.

Assisted with several marketing campaigns to highlight new services or product offerings from new and existing endorsed partners and capital circle members including WolfPAC, Diebold Nixdorf, Wolters Kluwer, Verafin, Vanitv, Insperity, CRA Partners and Croesus.

We also developed marketing materials to promote our CBA Scholarship Initiative, which will once again be offered next year, as well as our newly reorganized professional development department, which now houses CBA’s events and education offerings. As an incentive to members to check out our new 2017 program lineup under the new department, we have created a 2017 Program Passport, which will allow members to choose three programs for bank employees to attend next year and save 20 percent off each program regular registration rate.