Topline Q1 2015

General information

Fielded a dozen incoming media inquiries, which focused on a wide range of issues including trends for banking in 2015, President Barack Obama’s financial crisis responsibility fee, issues surrounding banking medical marijuana dispensaries, M&A activity and the regulatory burden faced by banks.

Media interviews were conducted with the Los Angeles Times, ABC 30 (Fresno), Reuters, Long Beach Business Journal and Sacramento Business Journal, among other publications and news outlets.

Issued two press releases, one announcing the release of our sixth California Banking Industry Intelligence report with Beacon Economics, “A Review of Bank Lending and Consumer Finances in 2014.” The second press release announced the availability of our quarterly banking update, which is a compilation of important banking statistics from the FDIC, OCC and Federal Reserve. The report highlighted available data from the fourth quarter of 2014, and continued to demonstrate the increased lending among California-headquartered banks.

Tweeted more than 45 times to nearly 650 followers on CBA’s Twitter social media profile to engage online with policymakers, members, the media and strategic partners.

Produced new Education Weekly e-newsletter in collaboration with the education department. 

Worked closely with the events and education teams to design marketing materials to promote CBA events, conferences and seminars. Brochures and other collateral material were created for CBA’s Bank Presidents Seminar, Annual Lenders Conference, Loan Portfolio Curriculum, Annual Legislative Conference, Annual Convention and Bank Counsel Seminar and Women in Banking Forum.

Assisted with several marketing campaigns to highlight new services or product offerings from existing strategic partners Verafin, Merchant e-Solutions, Wolters Kluwer and DCI.