Topline Q4 2014

General information

Fielded nearly a dozen incoming media inquiries, which focused on a wide range of issues including mobile banking, the outlook for banking in 2015, legislative issues for banks in 2015 and the issues surrounding banking medical marijuana dispensaries.

Media interviews were conducted with the Los Angeles Times, Sacramento Bee, ABC 7 (SF), Long Beach Business Journal, among other publications and news outlets.

Distributed an opinion editorial from President and CEO Rod Brown on an unproductive Congress, focusing specifically on their lack of action on reforming the qualified mortgage rule, and review of the credit unions’ federal tax exemption. The op-ed appeared in the Contra Costa Times and Pacific Coast Business Times.

Facilitated a response to a December Los Angeles Times story that contained inaccuracies with respect to the House of Representatives’ repeal of the swaps push-out rule, including comments from FDIC Vice Chairman Thomas Hoenig. The letter to the editor response, by President and CEO Rod Brown, was published the Sunday following the story’s run. We also placed a letter to the editor in the Sacramento Bee, responding to an editorial on that same issue.

Issued two press releases, one announcing and promoting the availability of our quarterly banking update, which is a compilation of important banking statistics from the FDIC, OCC and Federal Reserve. The report highlighted available data from the third quarter of 2014, and continued to demonstrate the increased lending among California-headquartered banks. The second press release announced our intention to sponsor mortgage debt forgiveness legislation in 2015.

Tweeted more than 40 times to nearly 600 followers on CBA’s Twitter social media profile to engage online with policymakers, members, the media and strategic partners.

Worked closely with the events and education teams to design marketing materials to promote CBA events, conferences and seminars. Brochures and other collateral material were created for CBA’s Chief Credit Officers Symposium, Bank Presidents Seminar, Mergers and Acquisitions seminar, Annual Lenders Conference and Annual Legislative Conference.

We also developed a new catalog highlighting our available education program offerings for 2015, a new marketing piece to promote our customized onsite training opportunities, and completely revamped and updated the online education program offerings available on our website.

Assisted with several marketing campaigns to highlight new services or product offerings from existing strategic partners Merchant e-solutions, Equias Alliance, Verafin, xACSIA Partners Insurance Agency LLC, formerly LTC Partners and Insurance Services, and Wolters Kluwer.