Topline Q2 2014

General information

Fielded nearly two dozen incoming media inquiries, focused on a wide range of issues including virtual currencies, data and ATM security, foreclosure registries, M&A activity and banking regulations.

Conducted media interviews with the Los Angeles Times, Orange County Register, Sacramento Bee, Modesto Bee, NPR and KTVU among other publications and news outlets.

Conducted editorial board meetings with the Orange County Register, San Francisco Chronicle, Los Angeles Times and the Sacramento Bee.

Tweeted an average of five times a week to more than 440 followers on CBA’s Twitter social media profile to engage online with policymakers, members, the media and strategic partners.

Compiled quarterly California Banking Statistics collateral marketing piece which demonstrates how banks in California are helping move the economy forward.

Launched new Consumer Center on CBA’s website, which features tips, tools and references on a variety of money management topics including protecting your money, borrowing, budgeting and saving and kids and money.

Issued a press release announcing Rick Sanborn as the 2014-15 CBA chairman.

Worked closely with the events team to design marketing materials to promote CBA events, conferences and seminars. Brochures and other collateral material were created for CBA’s Annual Convention and Bank Counsel Seminar, Lenders Conference, Risk and Security Management Conference, Washington, D.C. Visit, CFO Conference and Women In Banking Seminar.

Assisted with several marketing campaigns to highlight new services or product offerings from existing strategic partners Wolters Kluwer, CNA Insurance, Equias Alliance, Diebold, SNL Financial and IBIS.