Topline Q1 2014

General information

Fielded 20 incoming media inquiries, focused on a wide range of issues including data security, small business lending, the state of the banking industry and the impact of the QM rules.

Conducted media interviews with the Los Angeles Times, Orange County Register, Sacramento Bee, CBS 13 and KCRA among other publications and news outlets.

Launched CBA’s Twitter social media profile to engage online with policymakers, members, the media and strategic partners.

Distributed an opinion editorial from President and CEO Rod Brown on data security. The oped appeared in the Orange County RegisterSan Jose Mercury NewsSacramento Business JournalRiverside Press-Enterprise and the Contra Costa Times.

Facilitated the launch of CBA’s mobile app, which gives event attendees electronic access to event information and materials and CBA’s mobile version of its website, which features a responsive design that automatically optimizes when users utilize their mobile device or tablet.

Compiled California Banking Statistics collateral marketing piece which demonstrates how banks in California are helping move the economy forward.

Issued a press release announcing that CBA has sponsored a measure, Senate Bill 339, which will extend important tax relief to borrowers who under this legislation will not be required to report the amount of debt forgiven by a lender due to a negotiated short sale or principal reduction resulting from a loan modification.

Worked closely with the events team to design marketing materials to promote CBA events, conferences and seminars. Brochures and other collateral material were created for CBA’s Annual Convention, Risk and Security Management Conference, Annual Legislative Conference, Lenders Conference and Women In Banking.

Assisted with several marketing campaigns to highlight new services or product offerings from existing strategic partners Diebold, Verafin, Wolters Kluwer and SNL Financial.