Marketing Financial Services
Description: Marketing Financial Services looks at what motivates customers to purchase financial services and teaches you how to develop a successful marketing plan.
Audience: All bank personnel responsible for conceiving or carrying out any phase of a bank’s marketing efforts, including bank personnel in customer-contact and operations positions, management trainees, and persons entering banking at the mid-management level.
Learning Objectives:
- Recognize consumer motivation and buying behavior
- Integrate public relations, advertising, sales promotion, selling, and service distribution functions in your bank’s overall marketing plan
- Conduct situation analysis and formulate a master marketing strategy
- Monitor and evaluate performance
16 weeks
$450/$600*
* $15.00 shipping fee for materials will be added.
AIB Credit: 3
ACE Credit: 3
Catalog Number | Start Date | End Date |
3008013 | 02/12/2013 | 06/02/2013 |
3008042 | 04/22/2013 | 08/11/2013 |
3008085 | 07/22/2013 | 11/10/2013 |