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Public Relations >> Press
Release, December 1, 2004
Press Release
California
Bankers Association selects CoreTrac as
endorsed CRM partner
CoreTrac's ResourceOne solution best
CRM choice for California community banks
Austin, Texas & Sacramento, Calif.-Dec.
1, 2004-The California Bankers Association (CBA) today announced
that it has chosen CoreTrac, Inc., a provider of simple and affordable
customer relationship management (CRM) solutions built exclusively
for community financial institutions, as its Endorsed CRM Partner.
"We understand the increasing importance of
CRM solutions to California banks and believe CoreTrac's solution
offers the right mix of features and price for our members. ResourceOne
will help our member banks better serve their customers while
improving the bank's overall performance," said Reva Gould,
CBA's vice president of Marketing. "Additionally, we have
negotiated special pricing on CoreTrac's R1 solution for CBA members,
delivering them even greater value."
CoreTrac provides a simple and affordable CRM solution
to a rapidly growing national customer base of community financial
institutions, including California banks North Bay Bancorp, The
Mechanics Bank, Butte Community Bank, and Nara Bank.
R1 is a browser-based application running on the
financial institution's internal network. It delivers the power
to:
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Track sales leads and referrals;
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Manage loan and deposit pipelines;
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Track employee incentive programs;
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Develop and track targeted marketing programs;
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Create institutional, branch and individual reports; and
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Integrate multiple sources of data for a complete picture
of customer and prospect relationships.
"The community banking market has long demanded a relevant
and cost-effective CRM solution to help them efficiently manage
customer and prospect opportunities with features such as automated
lead and referral tracking, incentive tracking, pipeline management
and more. We built R1 to deliver on that demand, and designed it
specifically with community bankers in mind," said CoreTrac
chief operating officer Dan Martin. "We are pleased that one
of the country's most influential banking organizations has formally
recognized that, with CoreTrac, a robust CRM solution can be both
effective and affordable for the community FI market."
About CoreTrac, Inc.
CoreTrac, Inc. (www.coretrac.com) is a privately held corporation
headquartered in Austin, Texas. The company is dedicated exclusively
to providing simple and affordable CRM solutions to community financial
institutions.
Information about CBA
Established more than 110 years ago, the California Bankers Association
(CBA) is one of the largest state banking trade associations in
the country. CBA leads the way in developing relevant educational
and legislative solutions to some of California's more pressing
financial and banking issues, including financial privacy, predatory
lending, usage fees, and financial elder abuse. CBA's membership
includes more than 300 of California's commercial, industrial
and community banks and savings associations.
For further information, visit www.calbankers.com or contact Anissa
Yates at 916/441-7377.
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